Blogging tips

I'm indebted to *David Meerman Scott's Twitter page yesterday for a link to this set of tips about professional blogging from a professional blogger and self-confessed geek called Yehuda Berlinger. I reckon he outlines a pretty clear road from start-up to star of the blogosphere and I will be working to apply a lot of his tips, including having a massive cringe at all the blogs I set up in my initial experimental phase ("not professional" says Berlinger and I agree).

As Simon Allen at Shopfitter says, "Google loves blogs" and certainly the posts on blogs appear a lot faster online than many website updates, so you get results faster with blogs if you're trying to drive more web traffic.

You can track that with the excellent free Google Analytics tools. You can even get free Google lessons and qualifications in all of this wizard stuff to enable you to boost your web traffic and increase your confidence at handling it all. Good on Google!

David is the author of the excellent "New Rules of Marketing and PR" book which outlines how to reach buyers online directly. Highly recommended (and no, I don't get anything for that!).