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Penny Haywood CalderPHPR is a UK-based results-driven on and offline PR agency. Our wealth of B2B and ecommerce experience is behind the results we get for businesses like yours. Our MD, Penny Haywood Calder (pictured), launched the world's first online bank in the mid 1980s. We've been online ever since, bringing you a wealth of on and offline know-how. We regularly land our clients on page one of the natural search results on Google. Yet we remain a boutique agency: small, experienced and cost-effective, with no junior staff to fob you off with. Just top professionals personally driving your business forward.

Tuesday, 19 May 2009

Going Viral

When viral marketeers can make scissors and used frying oil fly (not together), it's time to re-visit how to capture the online imagination. No daft YouTube videos here: just solid inspiration and food for thought to get your business moving.

Check out: http://www.fastcompany.com/magazine/135/made-to-stick-getting-your-ideas-to-fly.html?partner=homepage_newsletter

And once you succeed, don't forget to blog about it, write a news article and distribute online, post comments on all your social media, include it in your newsletter, and tell everyone about it. And hey, if you feel like it, go on: make the video and podcast.....!

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