PHPR is a UK-based results-driven on and offline PR agency. Our wealth of B2B and ecommerce experience is behind the results we get for businesses like yours.
Our MD, Penny Haywood Calder (pictured), launched the world's first online bank in the mid 1980s. We've been online ever since, bringing you a wealth of on and offline know-how.
We regularly land our clients on page one of the natural search results on Google. Yet we remain a boutique agency: small, experienced and cost-effective,
with no junior staff to fob you off with. Just top professionals personally driving your business forward.The Audacity of Hope
Barack Obama's book, The Audacity of Hope is a brilliant reminder of how important it is to put myself in others' shoes. If he can do that with George Bush, and use empathy to try and resolve wars and conflicts, surely it's worth a go if you find yourself in dispute?
No-one's suggested: be a pushover, but I do like to keep an eye on the big picture. Disputes can be very damaging if they escalate. They flood people with negativity which uses up energy that could be better employed in more positive directions. And hands up those who would rather make lawyers rich over themselves?
A few minutes in someone else's shoes can show they may not be right, but they do have a point. A point you can use to create a third solution that you can also live with?
And how much useful business energy is wasted worrying about competitors? They are often your greatest learning tool. Or collaborators? There may be times when smaller businesses can co-operate to deliver a better solution and take business from a larger company? Your competitors are in the same business so you may well have more in common with them than your clients?
Could it be that together we can all go further than we can as isolated little islands?
Could it be that focusing on long term collaborative opportunities would open up different avenues?
Could you be in danger of protecting your rights to the point of antagonising people that could be of real benefit in other circumstances?
In a world where empathy and co-operation get a look-in, only you know what it could be for your business........ !
No-one's suggested: be a pushover, but I do like to keep an eye on the big picture. Disputes can be very damaging if they escalate. They flood people with negativity which uses up energy that could be better employed in more positive directions. And hands up those who would rather make lawyers rich over themselves?
A few minutes in someone else's shoes can show they may not be right, but they do have a point. A point you can use to create a third solution that you can also live with?
And how much useful business energy is wasted worrying about competitors? They are often your greatest learning tool. Or collaborators? There may be times when smaller businesses can co-operate to deliver a better solution and take business from a larger company? Your competitors are in the same business so you may well have more in common with them than your clients?
Could it be that together we can all go further than we can as isolated little islands?
Could it be that focusing on long term collaborative opportunities would open up different avenues?
Could you be in danger of protecting your rights to the point of antagonising people that could be of real benefit in other circumstances?
In a world where empathy and co-operation get a look-in, only you know what it could be for your business........ !
Labels: big picture, Edinburgh, empathy, Obama, PHPR, PR, The Audacity of Hope
posted by Penny Haywood Calder at
09:26
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