PHPR is a UK-based results-driven on and offline PR agency. Our wealth of B2B and ecommerce experience is behind the results we get for businesses like yours.
Our MD, Penny Haywood Calder (pictured), launched the world's first online bank in the mid 1980s. We've been online ever since, bringing you a wealth of on and offline know-how.
We regularly land our clients on page one of the natural search results on Google. Yet we remain a boutique agency: small, experienced and cost-effective,
with no junior staff to fob you off with. Just top professionals personally driving your business forward.Business Ethics & PR
Inspired by an article in last year's Harvard Business Review that said: "True professions have codes of conduct," written by Harvard Business School professors Nitin Nohria and Rakesh Khurana, the students researched and created their own code.
Around half of the 886 graduating Harvard Business School students signed up, pledging to "manage the companies they work for in a way that safeguards not just the interests of stakeholders, but of fellow employees, customers, and the larger society in which they function".
Part of me wonders what the other half will do with their business lives.
But if you are looking to add inspiring moral vision to your enterprise, you could do worse than to base your business ethics on a version of their code of conduct here: http://www.news.harvard.edu/gazette/2009/06.11/hbsoath.html.
But if you do establish a code, you need to ensure you adhere to it, from top to bottom within the company with regular examples of walking the talk. If you don't it will backfire badly as an obvious load of claptrap, damaging your reputation.
There's only so much that PR can sort out, even with the best PR team on the case.
There's no getting round the fact that it takes time to heal a damaged reputation.
The best PR practice of all is to walk whatever talk you choose, and to operate fairly.
Around half of the 886 graduating Harvard Business School students signed up, pledging to "manage the companies they work for in a way that safeguards not just the interests of stakeholders, but of fellow employees, customers, and the larger society in which they function".
Part of me wonders what the other half will do with their business lives.
But if you are looking to add inspiring moral vision to your enterprise, you could do worse than to base your business ethics on a version of their code of conduct here: http://www.news.harvard.edu/gazette/2009/06.11/hbsoath.html.
But if you do establish a code, you need to ensure you adhere to it, from top to bottom within the company with regular examples of walking the talk. If you don't it will backfire badly as an obvious load of claptrap, damaging your reputation.
There's only so much that PR can sort out, even with the best PR team on the case.
There's no getting round the fact that it takes time to heal a damaged reputation.
The best PR practice of all is to walk whatever talk you choose, and to operate fairly.
Labels: business ethics, business reputation, Edinburgh, Harvard Business Review, Nitin Nohria, PHPR, PR, pr agency, Rakesh Khurana
posted by Penny Haywood Calder at
21:28
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