PHPR is a UK-based results-driven on and offline PR agency. Our wealth of B2B and ecommerce experience is behind the results we get for businesses like yours.
Our MD, Penny Haywood Calder (pictured), launched the world's first online bank in the mid 1980s. We've been online ever since, bringing you a wealth of on and offline know-how.
We regularly land our clients on page one of the natural search results on Google. Yet we remain a boutique agency: small, experienced and cost-effective,
with no junior staff to fob you off with. Just top professionals personally driving your business forward.Insight from knock-backs
There's a great post by Adele Revella on her Buyer Persona blog here: http://ow.ly/gY5J. The piece shows how to delve behind sales knock-backs to gain great insight.
It reinforces what David Meerman Scott says in his seminal book, The New Rules of Marketing and PR, about conversations with customers being crucial to doing good business.
I think Adele's post gives some great examples of how to do just that
I'm grateful to fellow PR Boutiques International member, Wendy Marx http://www.wendymarxpr.com for pointing me towards a link posted by Stephanie Tilton http://twitter.com/stephanietilton which led me to the Buyer Persona blog piece.
It reinforces what David Meerman Scott says in his seminal book, The New Rules of Marketing and PR, about conversations with customers being crucial to doing good business.
I think Adele's post gives some great examples of how to do just that
I'm grateful to fellow PR Boutiques International member, Wendy Marx http://www.wendymarxpr.com for pointing me towards a link posted by Stephanie Tilton http://twitter.com/stephanietilton which led me to the Buyer Persona blog piece.
Labels: Adele Revella, Buyer Persona, David Meerman Scott, Edinburgh, PHPR, PR, pr agency, PR Boutiques International, The New Rules of Marketing and PR, Wendy Marx
posted by Penny Haywood Calder at
13:32
2 Comments:
Adele does great work around buyer personas. I've learned a great deal from her. Many thanks for mentioning my book. I appreciate it.
Best, David
Thanks David. Your book is great.
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