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Penny Haywood CalderPHPR is a UK-based results-driven on and offline PR agency. Our wealth of B2B and ecommerce experience is behind the results we get for businesses like yours. Our MD, Penny Haywood Calder (pictured), launched the world's first online bank in the mid 1980s. We've been online ever since, bringing you a wealth of on and offline know-how. We regularly land our clients on page one of the natural search results on Google. Yet we remain a boutique agency: small, experienced and cost-effective, with no junior staff to fob you off with. Just top professionals personally driving your business forward.

Tuesday, 6 October 2009

Forwarding Is the New Networking

Tom Davenport's The Next Big Thing blog at Harvard Business says forwarding info is a way of saying, "I know what you're interested in, and I'm thinking about you."

But he points out "you can go too far with forwarding" and advises against being "a mass forwarder". Many executives complain they got too many indiscriminate forwards.

He says, "Forwarding to a list (or retweeting to a list of followers, BTW) cheapens the networking value of the act. It's the online equivalent of finding a credit card offer from Capital One in your mailbox".

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Why the Wrong People Get Laid Off

Really thought provoking piece in a Harvard Business School blog by Peter Bregman on "Why the Wrong People Get Laid Off - essentially they are "too confusing to fire" because no-one understands the consequences of getting rid of them. Means that in a downturn, better organised people who communicate more (and are much more effective employees) get the heave-ho. Another reason why smaller businesses have an edge over larger organisations? But also a warning not to let it happen in your business.

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Tuesday, 2 June 2009

Life changing lists

You could avoid a car crash - and make fundamental changes to your business and personal life, just by reading and applying the ideas in this illuminating Harvard Business post here:

http://blogs.harvardbusiness.org/bregman/2009/05/two-lists-you-should-look-at-e.html

Not a bad way to finish off your week! Have a great weekend.

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