Forwarding Is the New Networking
But he points out "you can go too far with forwarding" and advises against being "a mass forwarder". Many executives complain they got too many indiscriminate forwards.
He says, "Forwarding to a list (or retweeting to a list of followers, BTW) cheapens the networking value of the act. It's the online equivalent of finding a credit card offer from Capital One in your mailbox".
Labels: Harvard Business, on and offline PR, online PR, PHPR, PR, retweeting, Tom Davenport

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