PHPR is a UK-based results-driven on and offline PR agency. Our wealth of B2B and ecommerce experience is behind the results we get for businesses like yours.
Our MD, Penny Haywood Calder (pictured), launched the world's first online bank in the mid 1980s. We've been online ever since, bringing you a wealth of on and offline know-how.
We regularly land our clients on page one of the natural search results on Google. Yet we remain a boutique agency: small, experienced and cost-effective,
with no junior staff to fob you off with. Just top professionals personally driving your business forward.Forwarding Is the New Networking
Tom Davenport's The Next Big Thing blog at Harvard Business says forwarding info is a way of saying, "I know what you're interested in, and I'm thinking about you."
But he points out "you can go too far with forwarding" and advises against being "a mass forwarder". Many executives complain they got too many indiscriminate forwards.
He says, "Forwarding to a list (or retweeting to a list of followers, BTW) cheapens the networking value of the act. It's the online equivalent of finding a credit card offer from Capital One in your mailbox".
But he points out "you can go too far with forwarding" and advises against being "a mass forwarder". Many executives complain they got too many indiscriminate forwards.
He says, "Forwarding to a list (or retweeting to a list of followers, BTW) cheapens the networking value of the act. It's the online equivalent of finding a credit card offer from Capital One in your mailbox".
Labels: Harvard Business, on and offline PR, online PR, PHPR, PR, retweeting, Tom Davenport
posted by Penny Haywood Calder at
13:05
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