Clear PR and Gobbledygook warning signal.

The Scotsman newspaper carried an article the other day on communications in business. It said,

"....good communication is more important than ever.
While corporate communications was once seen as a post-strategy delivery of information process, best practice communication is now firmly focused at the sharp end of business strategy development."

The above was written by a communications professional whose blushes I spare here because this wording seems laced with management speak. I can only imagine how any 'strategic target audience' a company has in mind would react to being an unwitting part of "a post-strategy delivery of information process." It sounds painful.

I assume it means something like: "the tail end of strategic communications" or "simple information delivery." But I'm not sure, and frankly,I don't care as I feel the will to love ebbing away...

But the article confirms a long-held suspicion that the word 'strategy' is a good "potential gobbledygook ahead warning signal." There are a few of them around and I'll no doubt return to the theme.

I also suspect that many people spray the word 'strategic' around with only a hazy notion of what their organisation's strategy actually is and how it differs from the vision, the mission and the goals, but that's another story.