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Penny Haywood CalderPHPR is a UK-based results-driven on and offline PR agency. Our wealth of B2B and ecommerce experience is behind the results we get for businesses like yours. Our MD, Penny Haywood Calder (pictured), launched the world's first online bank in the mid 1980s. We've been online ever since, bringing you a wealth of on and offline know-how. We regularly land our clients on page one of the natural search results on Google. Yet we remain a boutique agency: small, experienced and cost-effective, with no junior staff to fob you off with. Just top professionals personally driving your business forward.

Tuesday, 8 September 2009

Boosting Business and Health

If you are ill, it's easy to neglect business promotion as you crawl around the place.

When I had a frozen shoulder, every handshake would have been excruciating so I didn't see the point in networking. I did focus on the things I could do easily, like short blog posts, phone calls and tweets.

And delegated what I could.

I worked out the minimum amount of effort needed to keep ticking over to avoid creating a famine of work in the future. I invested in my health, using physio, the Bowen technique and chiropractic treatment to accelerate out of a frozen shoulder in two months.

I use the Hospital Saturday Fund for a cost-effective way to take some of the financial sting out of getting faster medical and health services, and they cover some alternative therapies, such as chiropractic & physio.

I was careful to look after myself well and got into Nordic walking since most of my usual exercise options were beyond me and the poles helped free up my shoulder.

Best of all, the time spent relaxing allowed me to plan all sorts of new services and absorb the life-lessons my shoulder provided and I now practice Qigong and have returned to meditation to ensure I harness my energy and use it effectively.

Our health is one of the greatest business assets we have and need to nurture ourselves and our businesses to flourish.

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