PHPR is a UK-based results-driven on and offline PR agency. Our wealth of B2B and ecommerce experience is behind the results we get for businesses like yours.
Our MD, Penny Haywood Calder (pictured), launched the world's first online bank in the mid 1980s. We've been online ever since, bringing you a wealth of on and offline know-how.
We regularly land our clients on page one of the natural search results on Google. Yet we remain a boutique agency: small, experienced and cost-effective,
with no junior staff to fob you off with. Just top professionals personally driving your business forward.Techno Babble
As we're a B2B PR specialist agency, we deal with a lot of technical clients and have had to deal with a fair amount of techno babble.
Reducing stuff down to initials is fine in a close-knit technical community, but specialisms are so narrow these days that even well qualified people can encounter terms that are meaningless. So why carry this stuff over to press releases and websites where people of real influence lose the will to live after the first sentence? Not to mention potential clients' procurement officers and finance people who have to sign off the purchase decision?
A few clients have argued they need to demonstrate they have the technical know-how and that's fine. It just doesn't need to be visible at the first glance of the home page. And surely the line up of second and third degrees on their people page does signal more than a smattering of knowledge?
This is where the Internet really scores: enabling hierarchical information to be arranged so that visitors can chose to click through to well signposted complexity as they travel through the information avenues on a website. And White Papers or Reports can underline your technical abilities without baffling those site visitors that need more general information. Not everyone needs to see all the branches, twigs, leaves and roots of the tree to know they're in a birch wood.
If you find yourself in such a wood, surrounding by numbers and letters, there's a techno-babble translation tool here: http://ping.fm/O40mZ
Reducing stuff down to initials is fine in a close-knit technical community, but specialisms are so narrow these days that even well qualified people can encounter terms that are meaningless. So why carry this stuff over to press releases and websites where people of real influence lose the will to live after the first sentence? Not to mention potential clients' procurement officers and finance people who have to sign off the purchase decision?
A few clients have argued they need to demonstrate they have the technical know-how and that's fine. It just doesn't need to be visible at the first glance of the home page. And surely the line up of second and third degrees on their people page does signal more than a smattering of knowledge?
This is where the Internet really scores: enabling hierarchical information to be arranged so that visitors can chose to click through to well signposted complexity as they travel through the information avenues on a website. And White Papers or Reports can underline your technical abilities without baffling those site visitors that need more general information. Not everyone needs to see all the branches, twigs, leaves and roots of the tree to know they're in a birch wood.
If you find yourself in such a wood, surrounding by numbers and letters, there's a techno-babble translation tool here: http://ping.fm/O40mZ
Labels: clear communications, IT PR, PR, technical PR, techno-babble, technology PR. technology PR agency
posted by Penny Haywood Calder at
09:52
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